Despite their similarities, no social media platform is the same. To capture the attention of your customers and drive engagement, it’s vital to understand the difference between the two major players so you can create content that counts.
Here are our top tips for crafting sticky content for social media:
The Perfect Facebook Post:
Here are a couple of examples of Facebook being used effectively:
The Perfect Tweet:
Here are a couple of examples of Twitter being used effectively:
Lastly, it’s important to remember that as Twitter offers a constant stream of public updates, it’s a valued source of up-to-the-minute information. As a result, you need to tweet more often than you need to post to Facebook in order to drive engagement.
Research shows that the optimum number of Facebook posts is five to ten per week, whereas Twitter users see a surge in engagement once they tweet more than three times a day.
Have any questions about creating content for social media? Write to us below.