9th May, 2014

Creating Content for Facebook and Twitter

Despite their similarities, no social media platform is the same. To capture the attention of your customers and drive engagement, it’s vital to understand the difference between the two major players so you can create content that counts.

Here are our top tips for crafting sticky content for social media:

The Perfect Facebook Post:

  • – Adopts a positive and conversational tone.
  • – Features interesting images that engage users. Make sure your photo fits Facebook’s image dimensions so that it shows up correctly.
  • – Provides useful information and a link to more content
  • – Displays well on mobile – over one billion users access Facebook on their smartphone every month.

Here are a couple of examples of Facebook being used effectively:

The Perfect Tweet:

  • – Includes a call to action.
  • – Offers interesting questions, facts or figures that will engage viewers and encourage retweets. Create value for your users and they’ll keep coming back for more.
  • – Must use the correct grammar and punctuation. Careful composition is key.
  • – Employs 140 characters wisely. Adopt short links, abbreviations and try to keep your tweet under 120 characters so that if someone wants to retweet your post, they don’t have to edit it.

Here are a couple of examples of Twitter being used effectively:

Lastly, it’s important to remember that as Twitter offers a constant stream of public updates, it’s a valued source of up-to-the-minute information. As a result, you need to tweet more often than you need to post to Facebook in order to drive engagement.

Research shows that the optimum number of Facebook posts is five to ten per week, whereas Twitter users see a surge in engagement once they tweet more than three times a day.

Have any questions about creating content for social media? Write to us below.

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