Far too many LinkedIn profiles offer the bare minimum—they list a few past positions, feature a quick uploaded photo, and list a handful of old school friends and colleagues as connections. However, with a little extra love your profile can work significantly harder for you.
Looking to create a LinkedIn profile that will really get you noticed? Read on.
Tailor your wording not to describe, but to sell
Rather than waxing lyrical about how you enjoyed your university experience or time working abroad, instead write about what you learnt, and how you successfully apply this in your career.
Spend time crafting a strong headline
This is one of the first things anyone will see, and is thus one of the most important parts of your profile. Don’t rush, and don’t hurriedly accept LinkedIn’s suggestion without reviewing—and improving!—it first.
Use a profile photo of professional quality
It may be a social media platform, but the audience for LinkedIn is vastly different to that of Facebook, Twitter, Instagram, and so on. Your profile should sell you as a competent and highly employable professional—so choose a photograph that reflects that.
Grab viewers’ interest with your summary
This can be thought of as your elevator pitch! You have just a sentence or two to grab the reader’s attention and make them want to learn more about you. Consider the content, tone, and purpose of everything you include and put together a compelling story about who you are, what you do, and how you’re the best person to help them.
Ask for recommendations and endorsements
Don’t be shy! A recommendation or endorsement from a respected connection can make a real difference in a recruiter or peer’s perception of you. Ensure that you list your skills so that LinkedIn can suggest that your connections endorse you for the specific talents you’d like to emphasise.
Last but not least: Complete your profile, and keep it up-to-date and relevant
Complete as much of your profile as possible! Add links to projects and portfolios, define the causes that matter to you, add descriptions and responsibilities for each past role, add a good chunk of relevant interests, and stay active by posting, sharing, and interacting with content in your feed. It’s good practice to update your profile as and when things change in your professional life—if you gain a new role at work, meet someone new at lunch, if your company rebrands, and so on—to keep it recent and relevant to anyone viewing your page.
Do you have any tips to add? We’d love to hear them if so—do share in the comments.